A brand that is built upon a passion for aviation and British aircraft heritage, ASALI delivers a fusion of luxury leather and artisan designs. Its products are loved by elite RAF pilots and well-known names alike, with famous fans including Phillip Schofield and Carol Vorderman.

ASALI was born when founder Mindy Arora spotted a gap in the market for aviation gifts and with them a solution to her eternal gift dilemma of what to get her husband for his birthday. Attending airshows with her husband, himself an RAF fighter pilot, Flt Lt Jim Peterson MBE, Arora noticed that the aviation merchandise on offer did not cater for those looking for high-end, long-lasting pieces.

The brand began with its first collection of luxury leather goods embossed with the iconic Red Arrows emblem. ASALI is proud to be an official holder of the prestigious Red Arrows licence granted by the Ministry of Defence. Its Aviation ranges are stamped with a variety of iconic fighter planes, including aircrafts from the Battle of Britain and the Eurofighter Typhoon, something for every aviation enthusiast.


A literal translation of ‘genuine’ in Hindi, ASALI offers leather goods of the highest quality. ASALI’s key collections consist of ASALI own and the Aviation ranges, offering everything from laptop sleeves and weekend bags to coasters and keyrings.

We’ve teamed up with ASALI to offer you the chance to win two of its products.

ASALI navy weekender

First is the Dark Navy Weekender (£185) – soft, sophisticated, elegant and perfect for a weekend or short getaway.

With the option of both a longer strap and shorter handle, this bag is as practical as it is stylish.

The Navy Weekender also comes with a dust bag to protect delicate items whilst travelling and the bag itself whilst stored.

ASALI laptop sleeve

And second is the ASALI Laptop Sleeve (£85). Made from the finest Italian leather, it adds a little luxury to the everyday.

Your 13–14-inch screen device will be right at home in this soft but strong case.

Finished with brass fittings, in a classic tan leather this is the perfect commute friendly case.

Enter by answering the simple question below. For more information, see asalidesigns.co.uk

The question is: Which of the British Forces inspire the creation of ASALI?

Competition closes: 30th June 2021

By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.

No purchase necessary.

Prize cannot be exchanged for cash equivalent.

Prize is not transferable.

One entry per person, no bulk or third-party entries, unless the rules of the competition state so.

No responsibility can be taken for any lost or delayed entries.

Winner must be over 18 years of age.

The winner will be chosen by random and will be notified by email.

The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.