James Brown

Contributor

James Brown, a visionary in British media, was the founder of Loaded magazine, which revolutionised men’s publishing in the 1990s. Launched in 1994, Loaded was groundbreaking, blending irreverent humour, edgy journalism, and a celebration of youth culture. Brown’s bold editorial direction captured and drove the zeitgeist of the “lad culture” era, appealing to a generation hungry for a mix of sports, music, and lifestyle content with a cheeky edge. His innovative approach earned Loaded critical acclaim, including several awards, and cemented Brown’s legacy as a trailblazer in modern magazine publishing, influencing countless titles in the years that followed.

James Brown's articles

An Italian football trip like no other

James Brown flies to Italy to celebrate Como 07’s ascendency in style, including a stay at the Mandarin Oriental Lago di Como