77 Diamonds was founded in 2005 by longtime friends Vadim Weinig and Tobias Kormind – combining Weinig’s heritage in a family diamond-trading business with Kormind’s background in finance and online luxury retail.
From the very beginning, the aim was to modernise the diamond industry: sourcing stones directly (with access to roughly 80% of the world’s diamonds), bypassing traditional intermediaries, and crafting jewellery to order.
It launched as a purely online jeweller, offering bespoke engagement rings and diamond pieces at substantially lower mark-ups than high-street jewellers.
In 2013, it opened a showroom and workshop in London’s Mayfair, signalling a transition from online-only to a physical presence combining traditional craftsmanship with modern luxury.
Today the brand is widely regarded as a pioneer in making high-quality, ethically sourced diamond jewellery accessible, balancing craftsmanship, transparency and value.
And now, here’s your chance to win an exceptional example of that philosophy: the 77 Diamonds Tea Necklace.
This understated necklace, handcrafted in 18k yellow gold and set with 12 round brilliant diamonds, captures the essence of refined elegance. Its minimalist silhouette is versatile enough to elevate your daytime outfit and sophisticated enough to complete a polished evening look.
Valued at £1,500, the Tea Necklace is more than an accessory – it’s a piece designed to last a lifetime.
See more at 77diamonds.com. Enter now by answering the simple question below.
The question is: In what year was 77 Diamonds founded?
Competition closes: 10th January 2026
By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.
No purchase necessary.
Prize cannot be exchanged for cash equivalent.
Prize is not transferable.
One entry per person, no bulk or third-party entries, unless the rules of the competition state so.
No responsibility can be taken for any lost or delayed entries.
Winner must be 18 years old or over.
The winner will be chosen at random from all correct entries and will be notified by email.
The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.
