Since launching in 2011, British perfume house Roja – found in both Harrods and Burlington Arcade – has been a pioneer of haute perfumery.
It is a significant time for the house, as Roja enters its next era, embracing a new generation of perfumers for the first time. Founder Roja Dove has dedicated his career to nurturing new talent within the fragrance realm. It is this passion for the next generation of perfumers which will guide the evolution of the house under Roja's guidance, retaining the opulent core of Roja's DNA.
Roja's new launch of Apex Eau Intense is the first fragrance spearheaded by new perfumer Antoine Cotton.
The scent's story orbits around being in touch with nature, being connected with the earth and tapping into our inner animal instincts. Once we listen to the animal inside us, we can become the best versions of ourselves and reach our personal apex.
Roja's new creation offers a fresher and intensified interpretation of the house's original 2022 Apex accord, opening with driftwood, bright citrus and earthy green notes, and an animalistic base of musk.
The key ingredients of Apex Eau Intense are chlorophyll accord, rose oxide, pomelo, driftwood and musk, resulting in a fresh scent that proudly joins the Roja portfolio.
For your chance to win a bottle, just answer the simple question below.
The question is: What year did Roja launch?
Competition closes: 3rd April 2025
By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.
No purchase necessary.
Prize cannot be exchanged for cash equivalent.
Prize is not transferable.
One entry per person, no bulk or third-party entries, unless the rules of the competition state so.
No responsibility can be taken for any lost or delayed entries.
Winner must be 18 years old or over.
The winner will be chosen at random from all correct entries and will be notified by email.
The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.
