The tassel loafer started life in the 1940s, and has remained a footwear favourite ever since, especially in the summer months (they’re not over yet).

For the definitive modern incarnation of this iconic style, you need look no further than British shoemaker Sons of London. 

Sons launched in 2016 with a simple premise: create a direct-to-consumer business that cuts out the costs associated with traditional luxury retail.

Instead you have artisanal-quality shoes at as much as half the price. Unsurprisingly, it’s proved very popular

Gone were the unnecessary supply chain costs and middlemen, costly blue-chip bricks and mortar stores, and exorbitant luxury brand markups used to fund elaborate marketing campaigns.

One of the most popular designs of all is The Sixth Son, the aforementioned tassel loafer. Handcrafted from the finest full-grain Italian leather, complete with leather lining and hard-wearing sole, this is shoe that showcases the very best of Sons.

Enter our competition for the chance to win a pair


The question is: When were tassel loafers first seen?

Competition closes: 3rd October 2019

Entry is open to residents of the UK except employees (and their families) of Square Up Media Limited, its printers and agents, the suppliers of the prizes and any other companies associated with the competitions.

The entrant(s) must be aged 18 or over. Proof of identity and age may be required.

Use of a false name or address will result in disqualification.

Entries made online using methods generated by a script, macro or the use of automated devices will be void.

No responsibility can be accepted for entries lost, damaged or delayed in the post, or due to computer error in transit.

The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered.

The winner(s) is (are) responsible for expenses and arrangements not specifically included in the prizes, including any necessary travel documents, passports and visas.

Prizes are subject to availability and the prize suppliers' terms and conditions.

The promoters reserve the right to amend or alter the terms of competitions at any time and reject entries from entrants not entering into the spirit of the competition.

In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize of equal or greater value.

The winner(s) agree(s) to the use of their name, photograph and disclosure of county of residence and will cooperate with any other reasonable requests by Square Up

Media relating to any post-winning publicity.

Unless stated otherwise the winner(s) will be drawn at random from all correct entries received by the closing date stated within the promotional material.

Failure to respond and/or provide an address for delivery, or failure to meet the eligibility requirements may result in forfeiture of the prize.

Where applicable, the decision of the judges is final based on the criteria set out in the promotion and no correspondence will be entered into over this decision.

Competitions may be modified or withdrawn at any time.

The provider of the prize is specified within the promotional material.

The promoter is Square Up Media, 5 Tun Yard, Peardon Street, SW8 3HT.

A list of winners will be available by writing into the publisher of the magazine or website at the Promoter's address no earlier than six weeks, unless otherwise stated, after the close of the competition. Only the surname and county of the winners will be disclosed.