What if the next bag you buy does more to help the planet than harm it?
Meet GROUNDTRUTH, a story-led material innovation company that creates next-generation travel gear, while addressing some of the world’s most significant plastic pollution in a fully circular approach.
GROUNDTRUTH transforms post-consumer plastic waste into cutting-edge bespoke materials that are then crafted into bags and travel accessories that will see you through any situation. The brand’s proprietary patent-pending GT-OCO-CO2® hardware range is made from 100% recycled plastic and contains captured CO2 emissions – a first-of-its-kind.
Founded by sisters, Georgia, Sophia and Nina Scott, GROUNDTRUTH evolved out of Georgia and Sophia’s investigative documentary filmmaker origins covering human stories in post-conflict situations, combined with sister Nina’s background in sustainable textile design.
Together they form a formidable proposition; the name runs through everything they do – leaving no stone unturned in the process of setting up the brand, the trio created their unique Bluesign®-certified supply chain ecosystem from scratch.
Having seen the devastating impacts of plastic pollution clogging up Jakarta’s riverways, one of the most polluted cities on earth, they decided to find a factory partner close by to tackle the problem at its root.
Working with partners on the ground who share the brand’s ethos of positive impact on both people and planet, GROUNDTRUTH’S mission and products are crafted to support and empower individuals who are making a difference, both in their communities and around the world.
The other upside of luggage designed by professional documentary makers is that they are constantly on the move and putting their gear through its paces – so GROUNDTRUTH ranges are the product of some of the best R&D you could imagine.
So next time you are in the market for a new bag, make your purchase one that works a little harder for you and for the planet. Or enter this competition to win one.
The 24L Ultimate Backpack that you can win is part of the RIKR collection. Rigorously tested by the Antarctic explorer Rob Swan, this bag is the ideal adventure/city hybrid. The RIKR range is designed for functionality while not compromising on aesthetics.
The question is: What type of material is GROUNDTRUTH’s RIKR range made from?
Competition closes: 30th April 2025
By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.
No purchase necessary.
Prize cannot be exchanged for cash equivalent.
Prize is not transferable.
One entry per person, no bulk or third-party entries, unless the rules of the competition state so.
No responsibility can be taken for any lost or delayed entries.
Winner must be 18 years old or over.
The winner will be chosen at random from all correct entries and will be notified by email.
The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.
