To celebrate the launch of the beautiful new British brand, GROVE England, we are offering you the chance to win a collection of the bestselling products from its debut range, Anemone.

Founded by designer Laura Butler-Madden, GROVE England finds fragrance where there is none; translating the beauty of botanicals not usually celebrated for their scent into unique perfume collections, giving them the fragrance they deserve.

Laura explains: "I have always adored working with art and nature, they are both integral to my design work. I wanted to create a brand that reflected my passion for nature and elegant design. My vision for GROVE England was born: collections that are sophisticated, beautiful, natural and practical."

Made with naturally derived, ethically sourced ingredients, each collection is designed to elevate your home and mood.

“Our family home in The Cotswolds is called Grove Farm, and the brand idea was quite literally plucked from the garden there,” says Laura. “So it is an ode to that place of peace and tranquillity.”

GROVE London products

GROVE England’s Anemone scent is an elegant white floral fragrance laced with warm notes of labdanum and cedarwood. Soft chamomile blends with sensual jasmine and neroli to create a beautifully sophisticated aura.

“Anemones are beautiful flowers that really signify Autumn for me,” says Laura “I find them so magical. They’re often one of the last flowers to bloom in an English garden, and they have an enduring beauty. But the biggest inspiration is the fact they are not celebrated for their scent. I wanted to reimagine their beauty olfactorily.”

The prize includes: Anemone Bath Oil 100ml; Anemone Eau de Parfum 50ml; Anemone Perfume Candle 260g; Anemone Hand Cream 85g; and Anemone Body Wash 500ml.

The question is: In what region of England did Laura grow up?

Competition closes: 30th April 2025

By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.

No purchase necessary.

Prize cannot be exchanged for cash equivalent.

Prize is not transferable.

One entry per person, no bulk or third-party entries, unless the rules of the competition state so.

No responsibility can be taken for any lost or delayed entries.

Winner must be 18 years old or over.

The winner will be chosen at random from all correct entries and will be notified by email.

The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.