Since 2008, HeyDude has been rooted in a mission to combine comfort with innovation, and sustainability with forward-thinking design.

It has brought this ethos to the forefront with the NXT Collection: a sophisticated, suede-crafted range of loafers and moccasins that reimagine modern classics with a fashion-forward focus.

The new campaign, fronted by musician Wilfred Cisse and content creator Mikah Chay, channels bold self-expression and effortless cool, bringing the collection to life through a contemporary lens.

Highlights include the earthy Wally Moc in Copper Brown, the sleek Wendy Loafer in Dusty Pink, and the clean, minimalist Wendy Moc in Egret.

We’ve teamed up with HeyDude to offer you the chance to win a pair of your choice from the NXT Collection.

musician Wilfred Cisse and content creator Mikah Chay
musician Wilfred Cisse and content creator Mikah Chay

Just answer the simple question below.

The question is: In what year was HeyDude founded?

Competition closes: 15th November 2025

By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.

No purchase necessary.

Prize cannot be exchanged for cash equivalent.

Prize is not transferable.

One entry per person, no bulk or third-party entries, unless the rules of the competition state so.

No responsibility can be taken for any lost or delayed entries.

Winner must be 18 years old or over.

The winner will be chosen at random from all correct entries and will be notified by email.

The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.