There are few wine labels that carry the same weight and reputation as Penfolds. Founded in 1844 in South Australia, Penfolds has spent the past 181 years perfecting the delicate balancing act between scientific rigour and creative flair.

From its earliest days, the winery has championed the craft of multi-regional blending, developing a distinct house style that transcends terroir and vintage to deliver unmistakably Penfolds wines – expressive, elegant, and enduring.

While its spiritual home remains in the vineyards of the Barossa, McLaren Vale and Coonawarra, Penfolds has always looked outward. The brand’s evolution into a truly global winemaker has seen it plant flags – and vines – in Napa Valley, Bordeaux, and even China, all while upholding its founding ethos: find the best grapes in the best regions, and elevate them through the lens of Penfolds philosophy.

That blend of heritage and modernity is what continues to set Penfolds apart. Its most iconic release, Grange, is both a benchmark of Australian excellence and a global icon – a wine of such character that it redefined what New World winemaking could be.

And yet Penfolds doesn’t rest on its laurels, through its spirit of Venturing Beyond and experimental collaborations across continents, the winery continues to challenge convention and delight collectors in equal measure.

In the fullness of time, wine innovations have turned into great traditions, while new generations continue to mark moments and create their own stories – with a glass of Penfolds in hand, naturally. And so, almost two centuries since inception, Penfolds continues to write new chapters, proudly remaining one of the world’s most revered winemakers.

The prize

We’ve teamed up with Penfolds to offer you the chance to win a Penfolds discovery set featuring six bottles of wine worth over £350 from Australia, California and France:

For your chance to win them all, just answer the simple question below.


For more information visit: penfolds.com, Instagram @Penfolds, and YouTube.

The question is: Where was Penfolds founded?

Competition closes: 31st August 2025

If you tick the above box ageeing to marketing information and updates, you also agree to the collection and use of your personal information in accordance with Penfolds Privacy Policy available here – and understand you will always be provided an opportunity to unsubscribe.

By entering the competition, it is deemed that the entrant also accepts the terms and conditions stated below:

No purchase necessary.

Prize cannot be exchanged for cash equivalent.

Prize is not transferable.

One entry per person, no bulk or third-party entries, unless the rules of the competition state so.

No responsibility can be taken for any lost or delayed entries.

Winner must be 18 years old or over.

The winner will be chosen at random from all correct entries and will be notified by email.

The winner will need to confirm acceptance within seven days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.