Sons of London has drawn our eye ever since it burst onto the scene in early 2016. Here was a luxury shoe brand claiming to offer artisan-quality footwear at half the price of the big labels we know and love; a bold strategy if ever there was one.
We’ll admit, we were sceptics at first, but these days we’re fully fledged converts – and proud owners of several pairs of Sons, from leather boots to goat-suede brogues.
SoL’s concept revolves around a direct-to-consumer business model that cuts out the costs of traditional luxury retail (the likes of a Mayfair bricks-and-mortar store and elaborate marketing campaigns), and instead focuses on selling its shoes online to its burgeoning fans.
All of its shoes are made in a second-generation, family-owned factory in Italy with each pair emphasising comfort and hardiness.
Fancy a pair or two? All you have to do is win this competition.
For more information, see sonsoflondon.com
The question is: Where is Sons of London's factory?
Competition closes: 5th April 2019