Stenströms has never been a brand to shout – its legacy speaks loudly enough. Founded in 1899 by tailor August Stenström – a man so obsessed with impeccable shirting that local gentlemen reportedly queued for his creations – the Swedish house has spent more than 125 years refining the art of sartorial excellence.
From the signature double-layer collars to the meticulous 60-step construction process, Stenströms leans into its past not as nostalgia, but as proof of craft perfected over time. The brand’s modern pieces still echo the crisp lines and restrained elegance that defined its early reputation, yet evolve with contemporary fabrics, subtle stretch and a more relaxed Scandinavian ease.
The result is clothing that feels timeless rather than traditional – a continuation of August Stenström’s original pursuit: make garments so well that discerning men will always come back for more.
We’ve teamed up with Stenströms to offer you the chance to win one of its best-selling pieces – the denim shirt.
This iteration of an iconic staple is made of cotton, designed with chest pockets, and detailed with mother-of-pearl buttons, single cuffs and a cutaway collar.
To enter the competition, please answer the simple question below. Visit stenstroms.com for more information on the brand.
The question is: To enter the competition, please tell us in what year Stenströms was founded?
Competition closes: 1st January 2026
By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.
No purchase necessary.
Prize cannot be exchanged for cash equivalent.
Prize is not transferable.
One entry per person, no bulk or third-party entries, unless the rules of the competition state so.
No responsibility can be taken for any lost or delayed entries.
Winner must be 18 years old or over.
The winner will be chosen at random from all correct entries and will be notified by email.
The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.
