No longer does a whisky brand comprise of a ‘standard’ 12, 15, 18-year-old range structure; the market is now flooded with what we call NAS (non-age statement) whiskies that are often built around a character or a place important to the brand such as Ardbeg Corryvreckan, Talisker Skye or The Glenlivet Founder’s Reserve.
These whiskies often receive a lot of flak for not carrying a defined age statement, but the reality is they are a reaction to a lack of supply of super-aged stock to satisfy global demand. In my opinion, NAS whiskies offer distillers and blenders the chance to create something unique to mark their time at the helm, as well as creating flavour-led releases that you and I want to drink – rather than targeting a number that goes onto the label.
Brands are also innovating in different finishes: where a whisky is put into a different type of cask to complete its maturation and to enhance or alter the flavour. Glenfiddich 21 Year Old Gran Reserva Rum Cask Finish is a great example.