And as the film gets ready to, er, dominate our screens this Valentine’s Day, we predict more Fifty Shades-related fever for the nation. For those craving a less than vanilla Valentine’s Day of their own, there’s the Ice Queen, by luxury erotic specialists Box of Grey. It’s essentially a box full of naughtiness: in amongst the glittering bottle of Iordanov Vodka and the shot glasses, there’s a Swarovski Crystal-embellished silk blindfold, a massager and melting massage candle, a white gold-plated whip and a white leather mask, plus cuffs and a feather. Christian Grey wouldn’t know where to start – actually he would, with the giant crystal dildo, probably. The contents also come in a stylishly inconspicuous white leather case, so no one will never know about your kinky weekend plans. Looks like you won’t be forgetting this Valentine’s Day in a hurry...

The Ice Queen is available exclusively at Selfridges, priced £1290. For more information, visit selfridges.com