Glenfiddich spent 21 years perfected its aptly-named 21 Year Old Liquid, a single malt nurtured in Scotland and finished in rum-infused casks from the Caribbean, so it’s not surprising that the brand wanted a suitably unique way to show it off its elixir.
The project that followed took twelve months to complete, and brought together the Co-Operative Orchestra in Scotland, Caribbean vocalist Calma Carmona, and experts in the science of Cymatics – the study of visible sound waves.
The results are recorded in an impressive performance video, in which Carmona sings Franz Ferdinand's 'Love Illumination' in a studio filled with precision-crafted devices, developed and manufactured to capture the various cymatic effects of the music on the 21 Year Old Liquid. As she signs, the decanter devices produce horizontal pulses and vibrations, while others allow the flowing whisky to air twist and zig zag patterns, while finally, one drop of the good stuff remains magically suspended in the air.
We’ve always said a good whisky was as beautiful as a piece of art. Turns out we weren't just tipsily hyperbolising… (try saying that when you're drunk).
Watch the video here:
For more info, visit glenfiddich.com
