The new builds with the swagger factor

When it comes to new builds, it’s no longer just about location – amenities and services are becoming ever more important. And leading developers are stepping up to the mark.

Providing prime properties across the country that are sleek, secure, and sustainable, and with all the services a homeowner could ever need, these properties are being built to satisfy the ever-more exacting requirements of residents.

“The luxury new-build market in London and elsewhere has been transformed over the past 30 years,” says Edward Lewis, head of residential development sales at Savills. “It’s moved from ‘anything goes’ to a more refined and design-led approach, reflecting how buyers actually like to live in the 21st century.”

Triptych Bankside residents' cinema

The trio of Triptych Bankside buildings

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Convenience is king

While British buyers have long favoured traditional homes over new-builds, these modern homes have concierges, gyms and swimming pools, high-tech lighting and appliances, and air conditioning supplied as standard.

On-site services from nannies to private chefs and members’ clubs elevate them even further. Many of these luxury apartments maintain a traditional façade, with historic buildings such as The Old War Office being reimagined as a destination for luxury living.

Rather than being awkward conversions, these new-builds offer integrity and proportion. Whereas large family rooms, kitchen-diners and high-spec bathrooms had to be shoehorned into older floor plans, they are planned into new-builds from the off.

Everything on your doorstep

Want easy access to a mindfulness studio at the end of a busy day? The Sky Residences at One Bishopsgate Plaza not only offers this, but also a private lounge bar and library, Club Room, and private meeting rooms.

Set in the historic heart of London’s famous Square Mile, this new landmark tower offers 160 luxury apartments on the 21st to 41st floors, many of which benefit from panoramic views of the City and beyond.

Liverpool Street Station is a short walk away. “A lot of it is about kudos,” explains Alex Christian, director at Savills London Private Office. “It’s about being able to say you live somewhere that’s got a cigar humidor or a snooker room. Even if you’ll never use them, you can have people around and show them these amazing amenities – it’s the swagger factor, really.”