If you're a new dad, you'll know that plenty of late nights and baby sick make it nigh-on impossible to perfect that rugged, stylish look that you were once the master of.
Luckily, though, you can still maintain an air of cool by picking out a pram from the new Bugaboo Diesel Denim 2.0 Collection. The new pushchair, the all-terrain Bugaboo Buffalo has been given a manly vibe thanks to the Bugaboo Donkey set, which features layers of washed, hand-ripped, distressed denim, and stylish paint splatters in various hues.
The Bugaboo Buffalo comes with matching denim bags, featuring leather details and inside pockets that are perfect for stashing away your – sorry, the baby’s – toys.
Over time, the denim will naturally fade in the same stylish way that your favourite pair of jeans would. Finally you and the pushchair will match perfectly. If that isn't a reason to get behind it and start pushing, we don't know what is…
Bugaboo Buffalo by Diesel Denim is £1089. The Bugaboo Donkey Tailored Fabric Set is £139.95. For more info, visit bugaboo.com