Not all watches that are described as 'iconic' warrant their description, but in the case of the five timepieces shortlisted for this year's award the name couldn't be more fitting.
Square Mile's Icon Award goes to the watchmaker who has successfully taken one of its most recognisable models and somehow given it a new lease of life – trust us, that's no mean feat.
Whether that's through a new movement (Patek Philippe) or a subtly tweaked design (Rolex), sometimes the finest details can make the world of difference.
Which watch do you believe should win the Icon Award?
To vote on other categories, visit the Watch Awards Homepage