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Native Land, in partnership with Derwent London and The Portman Estate, has completed 100 George Street W1, a landmark residential development setting a new standard for super-prime living in Marylebone, one of central London’s most sought-after neighbourhoods.
In a market where new-build homes are increasingly scarce, with prime central London’s development pipeline down 70% over the past decade (Knight Frank), the arrival of 100 George Street W1 represents a major moment for buyers seeking exceptional quality in an exceptional location.
The scheme comprises 41 beautifully designed one-to-four-bedroom residences with extensive private amenities. More than 70% are already sold by value – half within the first six months – earning it the title of Knight Frank’s fastest-selling prime development in Westminster last year. A limited selection of homes remain, offering a rare opportunity to secure an address in one of London’s most desirable postcodes.
The development offers a five-star residential experience, with hotel-style amenities designed by Chapman Eugène. These include a 24-hour concierge, residents’ lounge and cinema, library, meeting room, gym, spa with sauna and a dedicated treatment room. The design evokes refined, effortless living throughout.
Architecturally, 100 George Street W1 takes a sensitive approach to its Marylebone context. Designed by Hopkins Architects, the building draws inspiration from the area’s traditional Georgian brick townhouses, combining classic proportions with contemporary craftsmanship. Among the most popular homes are the one-bedroom apartments, ideal for pied-à-terre buyers.
Residences feature generous lateral layouts, oak parquet flooring, quartzite worktops, integrated Miele appliances and, in most homes, Arabescato marble fireplaces and private outdoor space. Upper-floor residences enjoy expansive roof terraces with views across Marylebone Village, Mayfair and towards Hyde Park and Regent’s Park.
The development opens onto Loxton Walk, a new pedestrianised courtyard set to become a lively destination for residents and the wider community. It will welcome notable London brands including Notto, the Italian pasta restaurant, and Melrose & Morgan, the artisan delicatessen, alongside boutique retail and wellness spaces. The wider scheme also includes state-of-the-art office space at 25 Baker Street, fully pre-let to global occupiers.
Nicholas Gray, Executive Director at Native Land, said: “The completion of 100 George Street W1 is a hugely exciting milestone. With residents already moving in, the building is transforming from a vision into a vibrant community, bringing exquisite homes, curated retail and new public spaces to one of London’s most loved neighbourhoods.”
In line with Native Land’s focus on wellbeing, Secret Spa has been appointed as the exclusive wellness partner, offering premium treatments at home or in the dedicated spa room.
The development achieves a 4* Home Quality Mark, guaranteeing improved air quality, reduced environmental impact and lower energy costs.
Across the wider estate, more than 17,000 sq ft of green planting – equivalent to six tennis courts – enhances biodiversity and contributes to shared energy-efficient heating and cooling systems.
A limited number of apartments remain available, with prices from £1,750,000. For enquiries, contact the Native Land Sales Team on 020 7758 7188 or visit 100georgest.com
