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You’ve likely noticed a shift in the skincare industry. After years of chasing miracle cures and endless launches, the beauty world is finally listening.
It’s no longer just about looking good; it’s about feeling good, too. The question has changed from “What can I put on my skin?” to “What can my skin do for me?”
Enter LOYA. Swiss-born and award-winning, this next-generation longevity brand has quickly gained recognition for its game-changing approach.
LOYA has cracked the code on skincare that reverses visible signs of ageing while also lifting your mood. It’s the small reset you crave at the end of a long day.
At the core is dual-action innovation. First, the MicroBloom™-SH delivery system — a breakthrough that helps powerful active ingredients reach deeper layers of the skin.
In clinical testing, LOYA formulas boosted hydration by 22% in 28 days and reduced wrinkle depth by up to 20%*, all without the irritation associated with retinol. Then comes HappyFeelBoost™, a neurocosmetic complex designed to improve emotional balance and turn daily routines into calming, uplifting rituals.
This is skincare held to biotech standards. Backed by a Scientific Advisory Board of dermatology and longevity experts, and supported by eleven global patents pending plus peer-reviewed clinical trials, LOYA’s credibility is built on evidence, not empty promises.
The collection embodies the brand’s skinimalism philosophy — streamlined routines with fewer, more powerful products.
At its heart is Supereverse Serum, our hero: it plumps skin from the very first drop, then goes to work below the surface, doubling collagen I synthesis in the dermis, reducing wrinkle volume and improving elasticity over time.
At its core is a 4D blend of hyaluronic acids that instantly smooths and deeply hydrates. Add in Microbloom™-SH, copper tripeptide, Japanese Ume Extract and Argireline, and you've got a formula that does everything: revives tired skin, supports repair, restores bounce and lifts your whole look.
For deeper nourishment, the Silky Soft Plumping Cream, winner of the TATLER Beauty Award 2025, infused with an ultra-powerful concentration of plumping peptides, brightening vitamin C, it delivers hydration that feels rich but never greasy.
But LOYA’s ambitions extend well beyond skincare. With new product categories in development, the brand is building a comprehensive longevity platform that unites beauty, science, and holistic wellness.
This forward-thinking philosophy, grounded in Swiss precision and clinical rigour, explains how LOYA has moved from promising newcomer to award-winning brand in such a short time.
For anyone seeking more than surface-level solutions, LOYA is proof that the future of skin longevity science has already arrived.
Discover LOYA at loya.life and join the LOYA community for exclusive rewards. Explore the hero products now loya.life/collections/skincare
*clinical instrumental trials 4 weeks 22 people 35-65y
