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At 3am one morning, CEO Paul Faulder found himself in such crippling back pain that paramedics had to administer gas and air just to get him out of bed.
After more than 30 years of back problems, carrying excess weight and the pressures of running Elixir Software, a scientific software company supporting pharmaceutical research, Paul’s health had suffered in the background.
Why high-performing men are particularly vulnerable
Paul’s story is common among executives, and illustrates a pattern many men begin to recognise by their 30s: unless they take proactive steps to protect it, their health can gradually start to decline.
See if this sounds familiar: afternoon fatigue; declining energy levels; poor sleep; constant stress; anxiety; the feeling that your standards at work are slipping.
Too often dismissed as ‘executive burnout’, these symptoms can mask real physiological changes that are putting your health at risk. Muscle loss, known as sarcopenia, begins around the age of 30, with men losing between 3% and5% of muscle mass per decade.
For many men, a visible tipping point occurs around age 36*, when waist circumference begins to increase, while body composition, lean muscle mass, blood pressure and visceral fat markers start going in the wrong direction.
But the good news is that this decline need not be inevitable.
Outsource your health to the experts
The turning point for Paul came when he started working with Ultimate Performance (U.P.), a leading global personal training company with nine private facilities in London, which specialises in helping time-poor executives transform every aspect of their health and performance.
What makes Ultimate Performance different is the U.P. Method, the company’s proven, data-driven results system that has been refined over 15 years of working with more than 30,000 clients.
Operating as a premium fitness concierge service, every aspect of a client’s health and fitness is taken care of by a dedicated coach. Training sessions, nutrition, lifestyle coaching, and even advice on how to stay on track while travelling for work are all given the same meticulous attention that clients would expect from a premium financial adviser or executive assistant.
“What made Ultimate Performance so valuable was that they effectively took fitness off my plate,” said Paul. “They gave me a clear plan, told me exactly what to do, held me accountable and removed all the noise and uncertainty that had stopped
me making progress before.”
The results
Within 14 weeks, Paul lost 45lb, significantly reduced his body fat, and reported a 90% reduction in back pain.
His experience reflects wider trends seen across U.P.’s client base. Clients report an average 96% increase in strength within 12 weeks. Average systolic blood pressure falls from 149.2 to 128.5 mmHg in under 100 days. Clients also report a 41% increase in sex drive and a 29% improvement in mood.
Paul added: “The small amount of time I invested each week delivered an incredible return in my energy, health, focus and performance, because U.P. made it so easy to fit into an already demanding schedule.
“And the impact on my business life has also been huge. Ultimate Performance changed my life and rebuilt my confidence at a time when Elixir was entering an exciting period of growth. Having more energy, focus and resilience has helped me lead the business through that expansion.”
To book a consultation, visit ultimateperformance.com.
*According to Ultimate Performance data.
