Now, The Cambridge Satchel Company is really making its mark with a brand new men's collection – the first dedicated collection for men the brand has overseen – which will debut in a similarly brand-new store in Covent Garden, open from 8 June. The collection takes the simple, well-loved design of the brand's flagship satchels and amps up some subtle aesthetic tweaks, adding in colour contrasts, and with a thoroughly British influence on its designs and its production.

The store should see the brand's reported 20% proportion of male customers increase massively, but it'll be stocking women's and unisex bags and accessories, too, meaning you can pick up something for the lady in your life as well as just spoiling yourself. Or not – we won't judge.

Browse the gallery above for some shots of the store and the new range.

The Cambridge Satchel Company Men’s store is open now, and is located at 15 Shorts Gardens, WC2H 9AT. All style from the men’s collection can be purchased at cambridgesatchel.com