The bond between a father and son is formed over many shared experiences. A first bike ride, a first driving lesson, a first pint to celebrate surviving the first driving lesson.

But what about illness?

Father & Son Day was set up in 2014 by Daniel Marks and Jack Dyson – both were diagnosed with testicular cancer at a young age and both subsequently saw their fathers go through their own struggles with the disease.

The campaign was set up to elevate consciousness around male cancer, and to encourage an open dialogue around men’s health while also raising money for The Royal Marsden Cancer Charity.

“The bond between father and son is one of the most important, rare and powerful friendships many men will ever have,” says Marks. “Its strength and power deserves to be celebrated with dignity.”

This year, Acqua di Parma will be supporting the campaign by offering an exclusive Father & Son haircut service at their Barbiere in Selfridges London over Father’s Day weekend on the 19th and 20th June.

For every Father & Son service booked Acqua di Parma will donate the full amount of £65 to the charity’s campaign, helping to fund a variety of roles that support The Royal Marsden’s patients, including two psychologists, an exercise specialist, and a dietician.

These key roles at the hospital make a big difference with personalised treatment and care, ensuring patients can access the support they need at every stage of their cancer journey.

“Sitting in the Barbiere in Selfridges and being looked after so well also offers a moment of reflection, of self-care, of tranquillity and of ensuring we feel our best selves,” explains Marks.

To book the Father & Son Day service please book here or call the Barbiere on 020 7318 3595.