More mature than the baggy board short and more modest than the bare-all budgie smuggler, the tailored short stops flatteringly at the mid-thigh and is sported by such sartorially savvy men as David Beckham and Daniel Craig.
And the tailored short is getting more luxurious, too. We already gave you the gold-threaded version by Saint-Tropez brand Vilebrequin, worth an eye-watering £3,900. Now we give you Orlebar Brown's OB Editions collection.
The flamboyant shorts are a collaboration between the brand and a range of artists including photographer Slim Aarons, whose iconic image of the Hotel du Cap-Eden-Roc in Antibes graces our favourite pair in a swanky 360-degree wrap-around.
Even if you're just splashing around in the pool at Butlin's, this pair will make you feel like you're lazing in the azure waters of La Croisette. Wear with a classic pair of Ray Bans, a crisp white polo shirt and leather boat shoes for a classic look that's guaranteed to turn heads. Even if it is just at Butlin's.
For more info, visit orlebarbrown.co.uk
