From Burberry facemasks to Bvlgari hand sanitiser, the fashion world is contributing to the global effort to help quash COVID-19.

The latest label to join the effort is Thom Sweeney, which has introduced its first ever e-commerce website to showcase and sell its SS20 ready-to-wear collection.

Thom Sweeney’s founders, Thom Whiddett and Luke Sweeney have pledged 10 percent of all its e-commerce sales to support COVID-19 relief.

The revenue raised will be split between two charities working in Thom Sweeney’s home cities of London and New York.

(The brand’s flagship stores are on Bruton Place and West Broadway.)

It’s a tough time for anyone in retail, but tougher still for those healthcare and key workers

The first is Heroes, a new British charity that has been established to support the welfare of NHS staff as they fight COVID-19; funding the purchase and delivery of PPC equipment, implementing the 3D printing of masks and visors, and supporting restaurants and caterers to deliver meals for hospital staff.

In the US, Thom Sweeney will be donating to the New York City Mayor’s COVID-19 Emergency Relief Fund, which is providing resources and support to healthcare workers, small businesses, displaced hourly workers and the city’s most vulnerable citizens.

Whiddett says, “It’s a tough time for anyone in retail, but tougher still for those healthcare and key workers who are steering our society through this, both at home and abroad.

We are keen to do our bit to support those people who are giving more than anyone else to fight this crisis, and are proud to be donating to Heroes and the Mayor’s Fund. We are confident that our customers will want to support this initiative, too.”

Of course, it helps that the new SS20 is full of style staples and wardrobe refreshers that you won't be able to resist.

To visit the site, go to