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Some retail experiences are genuinely special. A trip to Vashi feels like an adventure; there's a sense of wonder to the whole experience, where not only is the artisanry of creating fine jewellery brought to the fore, but you’re invited to join in the action too.
Take Vashi’s flagship store in Covent Garden. Here, the magic begins before you’ve even entered. Browse the Piazza and you’ll witness its makers stationed in the windows. In the heart of Theatreland, they undertake their skilled craftsmanship live for all to see. Unlike the opaque frontages of Bond Street, the Vashi approach is quite literally transparent.
Open the glass doors, and a bright modern space awaits, more akin to a Scandi Michelin-starred restaurant than a stuffy jewellers. Head to the bar downstairs, enjoy a drink – soft or otherwise – while you can discuss your design specifications. In the immersive store, you’ll witness every stage of production, from 3D printing to casting, setting and real-time engraving.
This isn’t a purchase so much as a journey, and one you will share with both the Vashi team and your loved one. Personalise, customise, or even co-create something entirely bespoke – your imagination is the only limit.
You can arrive at Vashi with one idea, lots of ideas, or no idea; and the team will guide you through the creative process until you end up with the jewellery of your dreams – and beyond. You’re even invited to cut your teeth at the workbench and help co-create the final piece. Engrave a message that someone will read every day; hark back to a memory shared by only the two of you; or add a precious stone with a hidden meaning – all these touches bring added richness to the finished item.
Naturally, if you need some inspiration, the Vashi team has already designed and curated a number of core collections designed for every occasion and taste. The Made with Love collection plays with the knot motif, symbolising strength as well as good luck. Or if you’re after something simple, the Foundations collection could be a perfect match. The Lovestrike collection – inspired by sound waves and heartbeats – has as much impact as you’d expect; think, sculptural hoop earrings, stacking rings, bracelets, and necklaces with a distinctive rippled silhouette. The Lumina collection is all about the dawn of a new day – and perhaps a new relationship? And then there’s the aptly named Connections collection – intentionally understated and ready to make personal with a message, date, or your own handwriting. It’s the perfect blank canvas on which to mark the connections in your life.
The entire experience can be documented in your personalised Love Story, a complimentary keepsake book. Everybody knows that the journey is as important as the destination – and thanks to Vashi, you’ll keep a memory of yours.
Buying a piece of jewellery with Vashi is not only a personal investment but an emotional one. You’re not just giving a gift with Vashi, you’re telling a story – cherishing memories and creating some new ones, too.
Gift guide
The never-ending thread of Vashi's knot ring creates the perfect balance of statement and staple for your jewellery box. Designed in solid yellow gold with a sculptural motif, it showcases strength of self. Wear it alone or stacked in multiples of three or even five, or curate a capsule edit with coordinating jewellery. Band width 2.5mm, knot width 5mm.
Capturing the vibrations of a heartbeat in visual form, Vashi's yellow gold Lovestrike chain necklace suspends a polished rippled plaque. Its fluid silhouette is accented by a single diamond solitaire, placed as if perfectly balanced in position. Total carat weight 0.02. Adjustable chain length 46/43/40cm. Ripple width 6.7mm, ripple length 28.7mm.
Embrace a modern mood with these geometric earrings. They’re crafted from solid gold to a drop style with graduating kite silhouettes that dance with every turn of the head. Wear them alone as a standout option, or coupled with our coordinating pieces. Earring width 5mm, drop length 75mm.
This yellow gold Connections chain bracelet is accented with a single prism motif referencing linear codes of recurring, interconnecting patterns. It is set with a single diamond, and you can personalise it with a subtle custom engraving up to four characters. Adjustable chain length 17.5/16.5/15.5cm.
Designed to encase the Connections stud earrings, these yellow gold geometric jackets are set with 0.12 diamond carats and draw on ideas of interlocking facets and recurring patterns. Wear them to create a radiant halo effect, and mix your metals for a contemporary mood. Jacket width 7mm, jacket length 9.5mm.
Crafted with a delicate trace chain and single 0.50 carat round brilliant diamond held in Vashi's tapered four-claw setting, this solitaire-pendant necklace sparkles with joy. Wear it to mark a milestone in your life, or give it as a gift for someone you love. Adjustable chain length: 45/43/41cm. Diamond diameter 8.1mm.
Vashi's yellow gold Lumina pendant is shaped to a twist circle silhouette that's set with pavéd diamonds, creating a sparkle of continuous light. Suspended on a delicate chain necklace, its design is reminiscent of the path of the sun. Total diamond weight 0.12 carats. Adjustable chain length 46/43/40cm. Circle diameter 11mm.
A pair of round brilliant diamonds gives these stud earrings natural charm. With sparkling 0.25 carat gemstones held in a slim, sculptural four-claw setting, they let light in from every angle. This is a pared-back look with contemporary elegance, perfect for every day and special occasions alike.
In this beautiful white gold bracelet, a single knot sits on an elegant trace chain, creating a contemporary aesthetic. Wear it alone for refined simplicity, or layer up with coordinating pieces. Knot width 8mm, adjustable chain length: 18/17/16cm.
Vashi’s polished white gold earrings are set with eight round brilliant-cut diamonds on the front half of the hoop. They secure with a hinged post-back fastening and make a chic everyday choice. Earring width 2.4mm, hoop diameter 10mm.
For more Valentine’s Day inspiration, head to vashi.com
START YOUR CREATION
You can book a complimentary in-store session, or begin your co-creation journey online with Vashi’s creators and designers, who are ready to guide you via video consultation at vashi.com.
Vashi stores can be found at: Covent Garden (flagship); Canary Wharf; The Royal Exchange; Selfridges London; Selfridges Manchester and Westfield White City.
Follow @vashiofficial
