Event Details
So here it is – no, not that – Merry Veganuary. And to mark the occasion, a whole host of brands are bringing out the meat, dairy and, it goes without saying, cruelty-free products and experiences across London.
Cue Hellmanns' vegan mayo bao bun extravaganza. Dubbed the Hellmann’s Vegan Rain-Bao Truck, BOXPARK Shoreditch will host this month's most millennial culinary offering: pastel-coloured mayonnaise bao buns.
The limited-edition condiments have been created by infusing Hellmanns' popular vegan mayo with different plant-based ingredients. From beetroot (pink), to basil (green), spirulina (blue) and even turmeric (yellow) – the tasty sauces are sure to appeal to a nation obsessed with photographing food as much as they are eating it.
Welcome to Shoreditch, ladies and gentlemen.
All proceeds from the buns (which are all just £1 each) will be donated directly to Veganuary – a charity dedicated to educating people about the benefits of a vegan diet.
Four flavours will be on offer, across Friday and Saturday:
- Candied Beetroot Bao: Salt-baked candied beetroot, pickled red cabbage, fried red onion and beetroot mayo
- Glazed Tofu Bao: Soy glazed tofu, white sesame salad, pickled green chilli and turmeric mayo
- BBQ Jackfruit Bao: BBQ jackfruit, charred pak choi, spring onions and spirulina mayo
- Seared Shitake Bao: Japanese spinach, seared shitake mushrooms, Szechuan peanuts and basil mayo
Rhiannon Lines, brand manager at Hellmann’s, said: “We’re excited to give Hellmann’s Vegan Mayo a rainbow-hued makeover in honour of Veganuary. The bao buns taste as good as they look, and we can’t wait for people to get their hands on them.
“We’ll also track sales in order to identify Londoners favourite flavour bao and our ‘star jar’, in the hopes to bring back the special-edition jar in the not too distant future.”
So here it is, then, 2020 – the year mayonnaise became pastel-hued and Veganuary really took off.
