Spanning more than 7,200 square feet, armed with 33 screens and space for 550 people, BOX Piccadilly is a shrine to sport. Designed for the sort of occasions that start as “just popping in for the match” and end several hours (and a few choruses) later. Premier League showdowns, NFL Sundays, F1 weekends, darts drama – if it matters, it’s on, and it’s big.

The layout does much of the heavy lifting. Downstairs, the Box Below Bar is a dedicated arena for serious viewing, while elsewhere electric darts, shuffleboard and the brand’s cult Bandeoke – karaoke with a full live band – dial up the competitive and theatrical sides of the experience.

Once full-time is called, BOX simply pivots: lights dip, DJs and bands take over, and the night slides seamlessly from sports bar to party venue.

Food and drink follow the same maximalist brief. Expect stacked burgers, Neapolitan-style pizzas, sharers built for the table, and a drinks list that covers cocktails, premium beers and crowd-pleasing classics – all delivered with the brand’s trademark high-energy hospitality.

BOX Piccadilly
BOX Piccadilly

Christmas is where BOX really leans in. Festive menus run through December, from a generous buffet-style Festive Feast to bottomless brunches that swap restraint for Prosecco and Peach Coolers. Limited-edition dishes – think turkey-loaded burgers, indulgent seasonal pizzas and cocoa-and-orange brownies – are designed for groups who prefer their festivities with a soundtrack and a sense of occasion.

Ultimately, BOX Piccadilly understands modern London weekends: sport as the anchor, food as the glue, and music as the accelerant. (OK, alcohol is the real accelerant – who are we kidding?)

Whether you’re fuelling up pre-match, celebrating a last-minute winner, or accidentally finding yourself singing with a live band at midnight, this is where sport meets party – and neither side compromises.

Opening Hours

There are extended hours in the lead up to Christmas with 2am close Friday & Saturday throughout December):

  • Monday - Thursday: 11:00 - 23:30
  • Friday & Saturday: 11:00 - 00:00
  • Sunday: 12:00 - 22:30
  • Christmas Eve: 12pm - 8pm
  • Christmas Day: Closed
  • Boxing Day: 12pm - 12am
  • New Years Eve: 2pm-3am (BOX NYE Party, live band from 10pm and DJ to see in new year).
  • New Years Day: 12pm - 10pm

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BOX Piccadilly, 21, 23 Shaftesbury Ave, Piccadilly Circus, London W1D 7EF, theboxbar.co.uk