Technogym, the leading fitness and sports brand, has brought a unique wellness experience to Selfridges.
A 44sm retail space located on the lower ground floor offers consumers the opportunity to discover the latest at-home fitness products, technologies and services. The store also has access to experienced consultants for bespoke home-gym projects and personalised consultations.
Technogym Selfridges offers a curated selection of connected smart equipment, digital services and on-demand training programs for every need. Key products on display include:
- Kinesis Personal – offering 200 strength, flexibility and balance exercise possibilities in less than one square metre, Kinesis is Technogym’s trademark product, which has set the bar for innovative design since the brand’s birth.
- Technogym Ride – the first bike that allows users to dive into an unprecedented immersive indoor experience, via its 22-inch screen. Technogym Ride was born from the brand’s passion for cycling, and has been designed together with real cycling champions to offer a unique training experience - suitable for both amateurs and professionals.
- Technogym Bench – this is the hero of Technogym’s experience area. The innovative Bench functional and strength training station has been designed to combine maximum exercise variety with minimum footprint.
- Technogym Run – the best high intensity interval (HIIT) treadmill: intense strength & cardio sessions at home, noise damping, in-built screen and personalised classes. Engineered in every detail for the utmost running comfort, control and silence for the ultimate running experience.
Technogym Experts On-Hand
Within the wellness retail are Technogym experts to understand your goals and needs and guide you to the right solutions. Interior design visuals can also be created so you can see how your purchase will fit into your home.
As part of Technogym’s innovative new concept, Technogym Selfridges offers a calendar of complimentary, in-store 30-minute sessions led by Technogym Trainers, lifting the charismatic trainers straight out of the screen, and introducing them to consumers in the flesh.
Bookable online via the Selfridges booking platform, the sessions follow a number of different workout formats to suit any fitness level or goal, including cardio and strength training done on the three available Technogym benches.
Alongside equipment, customers can purchase the brand’s activewear as well. Fix up, look sharp indeed.
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