BASED IN THE North West of England, Salboy is a property development company with a proven track record of delivering first-class developments. Inspired by major international cities, Salboy provides high-end hotel-level amenities that are normally only available to renters in institutional built-to-rent developments.

Salboy is fully owned and operated by Simon Ismail and Betfred co-founder Fred Done. With a development pipeline worth £950m, it has property developments all across the country from Newquay to Kensington. The company also provides development finance nationwide, helping bring forward more high-quality developments.

Salboy is involved with the entire development process of each of its projects. Through its dedicated construction arm, DOMIS Construction, it’s been able to deliver projects on time, even throughout the Covid-19 pandemic. In the past year, Salboy completed six developments, providing more than 1,300 apartments and townhouses.

Having full control from construction to management, the developer offers hands-free investments for investors at any level. Salboy also gives individual investors access to off-plan properties usually only reserved for institutional buyers. This is paired with the peace of mind of a deposit protection scheme.


Through adversity, Manchester has shown its strength and resilience, and the city’s property market in particular is thriving.

All of Salboy’s completed sites in Manchester have been fully sold and are seeing high levels of occupancy. The first quarter of 2021 saw a 34% rise in the number of properties being rented in the city compared to the same period in 2018 and 2019, according to urbanbubble’s Research and Insights Quarterly Report.

Over the past five years, the North West property market has seen continued growth. Manchester has been at the centre of that –
and that trend is set to continue.

Simon Ismail, MD and co-founder of Salboy, said: "Prime London property will always have its place, but Manchester does outperform most of London's boroughs. It is the second largest economic city region in the United Kingdom, and at the heart of the digital revolution driving today's economy. That in turn is driving the growth and high-occupancy level we see in the city right now."

Viadux: Modern city living

Salboy’s flagship development is at the centre of Manchester’s new skyscraper cluster in the heart of the city centre. Standing proudly above Deansgate and Castlefield Locks, Viadux is connected to the iconic former railway station, Manchester Central, and sits adjacent to the Manchester Central Convention Complex.

This exclusive development combines Manchester’s industrious past with decadent modern city living. Viadux [pictured] will have 399 luxury apartments, of one and two-bedrooms, spread across 40 storeys and an office tower with 240,000 sq ft of space. These two towers will be linked by landscaped gardens. This unique development offers the best view of Manchester’s growing skyline and access to exclusive amenities.

Under Manchester Central, the Victorian arches are being transformed into luxurious facilities for Viadux residents. This includes a swimming pool, spa and atmospheric bar lounge in the Grade II-listed brickwork canopies. Residents will also enjoy access to private dining, a karaoke bar and gym as the development redefines what modern city centre living can be.

Viadux is open for off-plan reservations. Visit or call 0161 884 3183.