In an age where sneakers reign supreme, one British luxury loafer brand has captivated England's financial elite and high society.
Founded in 2016 by former Apple executive Allan Baudoin and ex-financier and racing car driver Bo van Langeveld, Baudoin & Lange has masterfully fused style, comfort, and innovation into the world of luxury shoes.
The genesis of Baudoin & Lange
The story began with a simple observation by Bo van Langeveld during his career in Finance. He watched as colleagues discreetly shed their uncomfortable formal leather shoes beneath their office desks. This experience led him to partner with Allan Baudoin, and together they embarked on a mission to create a fashion footwear brand dedicated to crafting comfortable, handmade loafers and shoes that would cater to all foot types.
Roger Federer's Royal Moment
Last summer, Baudoin & Lange reached a significant milestone when tennis legend Roger Federer graced the esteemed grounds of Wimbledon. Federer, an eight-time Wimbledon champion, epitomised elegance in a sophisticated beige suit, accentuated by a striped blue shirt and, most notably, the iconic Sagan loafers by Baudoin & Lange.
It was a serendipitous event to see the tennis great wearing the loafers, as Federer had organically purchased them. The sportsman joined a long line of talent, including Formula 1 driver George Russell, Elton John, and architect Norman Foster in trusting Baudoin & Lange as their loafer brand of choice.
The iconic style: Sagan loafer
After months of meticulous research, the dynamic duo unveiled their signature style: an unlined, flexible slipper-style loafer handcrafted from supple leather, Asteria suede. These loafers are fully unlined, adapting perfectly to the unique profile of each individual's feet. Each pair is signed by their recognisable hand-struck 3 golden nails: the mark of its maker; and epitome of craftsmanship, elegance and comfort.
Empowering symbol for talented minds
With Roger Federer as the Sagan loafer ambassador and the brand's unwavering dedication to quality, comfort, and style, Baudoin & Lange has established itself as the symbol of luxury shoes, embraced by finance, art and socialites around the world.
Baudoin & Lange has seamlessly become the preferred choice for those who refuse to compromise on style and ease. Not only tennis icons but also members of the royal family, talented actors, inspiring CEOs, and artists have all embraced Baudoin & Lange's exceptional loafers and shoes.
Baudoin & Lange's new City of London boutique is at 28 Royal Exchange EC3V 3LP. For more information, see baudoinlange.com