For nearly 30 years, DITA has occupied ‘A Category of One’, dedicated to perfecting the art of eyewear. Over the past decade alone, it has opened seven new stores in revered luxury shopping destinations including New York, Tokyo, LA, London, and Paris, with the newest addition in Amsterdam on PC Hooftstraat.

Whether it’s working with craftsmen at the highest level or collaborating with brilliant minds – from fashion houses to celebrities – DITA is always pushing the boundaries of what an eyewear brand can create.

Over the last three decades, DITA has introduced a number of iconic series: from the Flight series, which pays homage to the bravery and swagger of fighter pilots, to the Mach series that embodies the precision, speed and mechanics of high-end supercars. With each collection, DITA sets the standard for the eyewear industry to a higher level than before.

Upon the eve of its landmark anniversary, DITA has unveiled a number of new collections deeply rooted in the essence of its design DNA. Inspired by the timeless styles and palettes of its heritage, the collection not only pays homage to DITA’s legacy but also charts a course for its future.

GRAND-DECADE

The new GRAND-DECADE is a truly opulent masterpiece: it showcases an audacious aesthetic, featuring a distinctive floating crown bridge adorned with intricate wire mesh detailing and the signature DITA laser logo.

Elevating its allure, sculpted titanium temples are embellished with a sophisticated three-piece hinge plate, highlighted by meticulously pressed line accents and elegant hand-applied enamel inlays.

GRANDMASTER

DITA has also reimagined the Grandmaster series with GRANDMASTER-EIGHT and GRANDMASTER-NINE. First introduced in 2007, the Grandmaster series celebrates the iconic b-boy style of the late 1970s, paying tribute to the spirit of New York's underground scene and the pioneering artists who have electrified the world for nearly 40 years.

Known for their distinctive thick acetate frames and bold industrial hardware detailing, each Grandmaster has upheld these identifiable traits. Drawing inspiration from the hinge design of GRANDMASTER-TWO, DITA has reimagined it with a custom oversized three-barrel hinge plate, accentuated by exquisite enamel inlays and DITA’s signature hex screws. GRANDMASTER-EIGHT epitomises industrial design while remaining elegant, while GRANDMASTER-NINE offers a more compact design.

See more at dita.com