Brought to you by
There's a shift happening in men's fashion. Between a renewed appetite for tailoring and a growing desire for genuine self-expression – one that moves well beyond rigid dress codes and off-the-rack uniformity – a new kind of wardrobe conversation is emerging. Lanieri, the Italian brand founded in 2012, has been leading that conversation for years. And this April, it's bringing it straight to London.
At its core, Lanieri is built on a simple but powerful premise: that a suit, a coat, or even a casual overshirt should feel unmistakably yours. The brand's made-to-measure collections span the full spectrum of the modern man's wardrobe – from formal staples like tailored suits, blazers, dress shirts and overcoats, to contemporary must-haves including safari jackets and overshirts.
Every piece is crafted from 100% Made in Italy fabrics, sourced from the finest Italian mills, and personalised down to the last detail: pocket style, lapel shape, button choice, lining, fit. Whether you prefer a relaxed drape or a sharper, slimmer silhouette, the garment is engineered around you.
What sets Lanieri apart from traditional bespoke houses isn't just the quality – it's the experience. The brand has built a genuinely omnichannel model that bridges the intimacy of atelier tailoring with the convenience of the digital age.
Clients can book a complimentary in-person appointment at one of Lanieri's ateliers in Milan, Rome, Turin, Paris, Brussels, Madrid or during trunk shows, have their measurements taken and stored on their personal profile, then complete their order from home. Alternatively, a video consultation with a dedicated Style Advisor makes the entire process possible remotely, without sacrificing an ounce of the personalised service.
For those who find the wealth of customisation options daunting – and there are many – Lanieri's proprietary 3D configurator renders every design choice in real time, so you can see exactly how your garment is taking shape before it ever reaches the cutting table.
It's the kind of tool that makes the made-to-measure process feel less like a leap of faith and more like a creative collaboration.
This global approach has allowed Lanieri to maintain a curated trunk show calendar, bringing its Style Advisors and full made-to-measure service directly to clients around the world.
From April 24 to 26, London is next. The brand will be hosted at the boutique of Richard Gelding, 27 North Audley Street – the heart of Mayfair – where appointments can be booked with a Lanieri Style Advisor to explore the new Spring Summer collection and design a bespoke piece, in person.
For the London gentleman who has always believed that dressing well is a form of self-respect, this is an appointment worth keeping.
Lanieri's London Trunk Show is running from 24-26 April at Richard Gelding, 27 North Audley Street, Mayfair. Book your appointment now.
