Boasting the best address on the Row, 244-year-old master tailor Gieves & Hawkes balances modernity and tradition with a vibe that’s part-gentlemen’s club, part-design exhibition, part-museum. The brand is fiercely proud of its storied history, having produced attire for the military and the British monarchy, so archive pieces are mounted throughout. Downstairs, master tailors create bespoke suits by hand, as they have done for generations, while above, customers can lounge in the bespoke room as they get sartorial tips from staff, or order whiskies from the store’s very own in-house butler, Joe. He’s on hand to pander to your whims, happily hailing taxis, or arranging for your trousers to be pressed or your shoes polished in time for your next meeting. Meanwhile, the store invites loyal customers and friends to use the space for some downtime. General manager Jolyon Bexon says: “They’ll come in to use the wifi and fire off emails between meetings, or read the paper with a cup of coffee.” For more info, visit gievesandhawkes.com