Pura Vida literally translates as ‘pure life’. It’s an apt mentality for Costa Rica – a country that not only prides itself on its positivity, but also its biodiversity. Ticos, as the locals are known, try to incorporate it into everything they do – and it’s clearly a spirit that rubs off on visitors, too, as Costa Rica was recognised as one of the happiest countries in 2018.

Not only is it cheerful, but it’s welcoming, too – to both visitors and to mother nature: the country shelters approximately 6.5% of the existing biodiversity in the world. From mountain ranges and rain forests to active volcanoes and cloud forests, to breathtaking beaches, Costa Rica’s diversity of landscapes, climates, and natural wonders provides a wealth of experiences.

Take horse riding in Guanacaste, for example, where the sabanero culture is still very much a way of life.

Then there’s zip-lining – a unique way to enjoy Costa Rica’s diverse landscape and biodiversity. You have to try Central Valley where there’s a one-minute zip line – it stretches almost a mile; its highest point is 328 ft; and you’ll hit a top speed of 55mph.

Or head to the South Pacific for the best whale watching views; experience an unforgettable jump into Montezuma waterfall [pictured above]; or see howler monkeys and alligators in their natural habitat at the El Viejo Wetlands.

If you want some real insight, the Costa Rica Tourism Board and Taylor Morris Eyewear sent five London ambassadors – Jim Chapman, Sarah Tarleton, Eliza Batten, Josh Cuthbert and Chloe Lloyd – to experience it first hand and report back on their trip.

Check out puravidataylormorris.co.uk to see how they got on – and for some itinerary inspiration for your own adventure.

Taylor Morris Eyewear has also partnered with the Costa Rica Tourism Board to create special edition sunglasses with 10% of all proceeds going to ‘Centro de Rescate Las Pumas’ – a wildlife sanctuary in Guanacaste.

This is very much the Pura Vida way – plenty of sunshine, lots of good will, and a drive to look after the planet. Surely that’s what pure life is all about. 

There are weekly direct flights from London  Gatwick to Juan Santamaria International  Airport that take just 11 hours. Discover more at puravidataylormorris.co.uk

The competition 

Costa Rica is giving you a chance to win a seven-night and eight-day trip for two to experience Pura Vida.

The prize includes flights from London to San Jose and local transport as well as B&B accommodation.

In order to enter, go to puravidataylormorris.co.uk