Chris Jammer is one busy boy. 

As founder of Strawberries & Creem, the Cambridge festival that has gone from strength to strength, he is constantly on the lookout for new acts and brand partners. 

Last year, Jammer entered the public eye as one of the most popular contestants in the rebooted Shipwrecked. 

As a student, he was voted the fifth biggest name on campus, and later modelled for the viral Red Hot campaign – promoting redheaded beauty around the world.

Oh, and there's also a spot of DJing on the side.   

We caught up with Jammer to hear a little about himself and a little about his favourite London hotspots.  

(You can read our previous interview with Jammer here.) 


What upcoming project(s) are you most excited about?

Strawberries & Creem 2020 is going to be our seventh Festival, we have a new site in Cambridge which is bigger and better than before, new branding and our best line up to date.

I've also recently started DJing and have a few cool bookings rolling through!

What is your proudest professional accomplishment?

Signing the deal we have just completed for the festival that I am not allowed to reveal yet.

If you could change one thing about your career, what would it be?

I honestly love what I do, I'm carving out my own career with no rule book so it's always fresh and exciting.

What do you hope to achieve that you haven’t yet?

I want to buy a house but in London it's proving ever more difficult!

Outside of your family, who is / was your biggest inspiration?

My best mate and business partner Preye Crooks, he has a drive like no other and is always pushing to be the best at what he does.

Tell us something nobody knows about you…

I used to work in a creche when I was 18.

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My London

What do you love most about London?

The diversity and acceptance of culture

What would you change about London?

The pot holes!

What is your favourite London pub / bar?

Bermondsey Bar and Kitchen. They have the best pub pizza I've had! 

Plus, the extended outside space is one of the best places to watch sporting events in the capital. The atmosphere is electric.

What is your favourite London restaurant?

Cecconi's for the crab ravioli!

Where would you take someone on a London date?

I really like an outdoor date so I'd have to say a picnic on Primrose Hill. (I won't be dating until summer.) 

If you’re visiting London, what’s the one thing you MUST do?

Get on the jubilee line at 6pm on a weekday, you cannot truly appreciate London life otherwise.

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