As Europe’s leading bespoke jeweller, 77 Diamonds has redefined how modern clients invest in fine jewellery.

With 14 showrooms worldwide and an award-winning website, the brand delivers a seamless experience that combines precision craftsmanship with highly personalised service.

Home to custom handcrafted engagement rings and fine jewellery, 77 Diamonds empowers clients to design in the way that suits them best.

Pieces can be created entirely online, which offers exceptional choice and complete transparency, or refined in person at one of the international showrooms with expert, one-to-one guidance. Every ring is made to order, crafted around the individual and built to exacting standards.

At the centre of the brand sits its Mayfair flagship in Hanover Square. Positioned among some of the world’s most prestigious luxury houses, the London showroom reflects the balance that defines 77 Diamonds: heritage craftsmanship delivered with a modern mindset.

Clients can view loose diamonds side by side, compare specifications with clarity, and fine-tune their designs with the support of experienced jewellery specialists.

Education and transparency are fundamental to the experience. From understanding cut and clarity to selecting the ideal setting, clients are guided through each stage with confidence and precision.

With more than 250 setting styles and access to one of the largest selection of stones, with over 80% of the world's diamonds, the scope for personalisation is extensive.

For those seeking something entirely distinctive, the in-house design team offers a fully bespoke service, creating one-of-a-kind pieces tailored to exact specifications.

Whether investing £2,000 or £20,000, every commission receives the same attention to detail and craftsmanship. The result is jewellery designed not only to mark a milestone, but to endure for generations.

Save up to 30% off using code SMKXSQUARE77 at 77diamonds.com