Brioni’s appeal has always been rooted in restraint. Not restraint as austerity, but restraint as confidence – the assurance that when something is done properly, it doesn’t need to announce itself.
That same philosophy now finds its way into fragrance with Les Extraits de Parfum, a collection that feels less like a launch and more like a considered extension of the brand’s worldview.
Rather than chasing complexity for its own sake, Brioni pares things back. Each of the new scents is built around a single noble ingredient, explored with the same precision the brand applies to cloth, cut and construction of its famous suits.
The result is four Extraits that feel composed rather than crowded – fragrances that reveal themselves slowly, rewarding attention rather than demanding it.
Brioni Les Extraits de Parfum Iris Exquis
Brioni Les Extraits de Parfum Encens Minéral
Iris Exquis is tactile and nuanced, its powdery elegance grounded by tea, suede and a faintly earthy undertone that gives the iris real depth.
Encens Minéral plays with contrast, balancing green freshness against incense’s darker, mineral edge, lifted by pepper and vetiver. It feels architectural – vertical, clean-lined, and modern.
With Labdanum Brut, warmth takes centre stage. Resinous, musky and gently animalic, it’s softened by Bulgarian rose and a subtle sweetness that makes it enveloping rather than overpowering.
And finally, Papyrus Éternel leans into Brioni’s tailoring heritage: smoked black tea, papyrus and leather notes conjure the memory of a perfectly cut tuxedo worn to an appropriately suave gala ball.
Brioni Les Extraits de Parfum Papyrus Éternel
Brioni Les Extraits de Parfum Labdanum Brut
Even the bottles echo this thinking. Sculptural and weighty, their faceted glass and hammered texture catch the light without tipping into ostentation – objects you’d be happy to leave out, not hide away. Sustainability, too, is handled with discretion: vegan formulas, responsible sourcing, recyclable packaging. You know the drill.
At £260, these aren’t impulse buys. But then Brioni has never catered to impulse. Les Extraits de Parfum is for those who understand that true luxury lies not in excess, but in clarity, craftsmanship and the confidence to keep things beautifully simple.
See more at brioni.com
