There are few companies that really do things differently – but the Left Shoe Company is one of them. It uses a 3D scanner to creates a digital mould of your feet, and matches it to one of the hundreds of virtual lasts on file to ensure a perfect fit. The real element of customer creativity comes when choosing your design. Although templates are created by a third-generation shoemaker in Italy, it’s ultimately up to you what colour, material and style combinations you choose. £295.

leftshoecompany.com