You might wonder what a fashionable fellow like Paul Smith knows about sport, but the answer is lots, actually. So there. Smith's first ambition was to be a champion cyclist, but an accident at age 16 ruled that out.
His new Extreme Sport fragrance builds on the citrusy bergamot, floral geranium and warming tonka bean tones of the brand's most successful men’s fragrance, Extreme, with some energising splashes of grapefruit and cooling Moroccan mint. Shots of Smith's favourite sportsmen accompany the launch campaign. Not that extreme steep skier Vivien Bruchez, pictured, ever breaks a sweat.
£27.50 for 50ml; boots.com
