Anyone reading this will have already heard of Savile Row and be aware that it’s the place to go for world-class tailoring. The street itself needs no introduction but, perhaps surprisingly, many of its residents still do.
Savile Row has an aura about it which can often intimidate, especially when purchasing from the street for the first time. Embellished tales of sky-high prices and frosty welcomes leave many people believing this is not the place for them, which is very rarely the truth.
Today’s Savile Row is a vibrant, modern place with much more available to consumers than just expensive navy suits for wealthy white men.
As society has evolved so have the merchants here, and now there are plenty of ready-to-wear, high-end casual outfitters to dress your weekend as well as your workday, and more than ever before to cater for women.
Here we bring you the Square Mile guide to the most notable names on The Row, regularly updated to reflect the most up-to-date view of the quintessential London menswear district.
The old guard
An incredible array of historic bespoke tailors awaits on Savile Row. The number of Royal Warrants shared between them is difficult to count, so we didn’t try.
Gieves & Hawkes
No 1 Savile Row
The home of Gieves & Hawkes – an imposing, immaculately whitewashed edifice, anchoring the street at No.1 Savile Row – is probably one of the most recognisable buildings in London.
The tailoring house itself is one of the oldest in the country, with a history of tailoring for the Royal Navy stretching back to the 18th century, and pedigree in creating garments to this day for all military branches and many Royal Households alike.
Head cutter Davide Taub is widely regarded as one of the best on The Row, and the standards he sets, along with the character of his bespoke designs, run continuously through its made-to-measure and ready-to-wear collections.
Henry Poole & Co
No 15 Savile Row
Another tailoring house with more than 200 years of tradition in the area, Henry Poole & Co is most famous for being the creators of the original dinner jacket, with the first edition being cut in 1865 for the then Prince of Wales.
Today the firm is run by the 7th generation of the founding family, and offers a classic English bespoke style from a sprawling premises at the heart of the street.
If you manage to build up enough of a friendship with your cutter here over the years, ask to visit the archive – it’s a sartorial time capsule, which has to be seen to be believed.
No 11 Savile Row
Huntsman is a classical tailoring business with a decidedly modern identity, thanks to its passion for innovation and keenness to adopt cutting-edge marketing strategies.
It gained worldwide fame thanks to the partnership with – and starring role in – the Kingsman movie franchise, after having previously dressed its star, Colin Firth, for his role in Tinker, Tailor, Soldier, Spy.
Today, the house blends partnerships with other luxury brands, such as Daniel W Fletcher and Bentley Motors, with a reverence for the sartorial standards which originally built its reputation. One for the confident dresser.
Davies & Son
No 38 Savile Row
View on Instagram
One of only three houses on The Row which only offers pure bespoke – no ready-to-wear in sight – Davies & Son feels like a bit of a hidden gem owing to the smaller nature of the store.
Stepping off the street, the interior may appear a little chaotic, but the standards are still sky high and this is a great option for those looking for a tailor with all the history expected from the area alongside one of the warmest welcomes.
Norton & Sons
No 16 Savile Row
View on Instagram
Famously, the suit worn by Lord Carnarvon when he cracked open Tutankhamun’s tomb was from Norton & Sons.
Thus began its reputation for suits for the rugged explorer; equally adept at handling the rigours of discovery as the stresses of the boardroom.
Some RTW on offer, but mostly come here for classic bespoke.
The young turks
In most places, 50-plus years of experience (as some of these tailors have) would be considered considerable. Not round here. Anything less than 100 years counts as a mere whippersnapper on Savile Row, but that youth does not detract from excellence.
No 35 Savile Row
Edward Sexton was the business partner of Tommy Nutter, and became legendary in the 1960s for cutting the suits of rock royalty.
Today the brand which bears his name is infused with punk spirit, all wide lapels and dramatic collars.
A healthy RTW collection can be picked up from the store, or made to order and bespoke consultations arranged on the same premises. Equal parts flamboyant and elegant, this is the tailor for your inner rock star.
29 Savile Row
Another modern tailoring brand with a flamboyant side, Richard James actually has two properties: one at No 29 housing its RTW line and another across the street for MTM and bespoke.
The collections here are a bit more daring than elsewhere on The Row, but while it may not be as traditional as some others it has every bit of the quality.
Gorgeous fabrics, bold colours and sleek, modern shapes are what to come here for.
No 32 Savile Row
Among the youngest brands on the street, but also among the most important – The Deck became the first women’s tailoring house to have a shopfront on The Row when it opened in 2020.
It has since already moved to bigger premises, just across the street from the original, and launched a RTW collection to go with its existing MTM and bespoke options.
Womenswear is an important part of the evolution of this street if it wants to remain relevant, and The Deck is an important brand in womenswear.
No 14 Savile Row
14 Savile Row is an enormous townhouse featuring, among other quirks, a toilet built specifically for Queen Elizabeth and never used by anyone else.
Across the floors customers can shop the Hackett RTW range, or head into the consultation rooms to begin their journey into bespoke.
Most of you reading this probably own something from Hackett already, so an upgrade to bespoke is a natural progression.
Cad & The Dandy
No 13 Savile Row & 7-8 Savile Row
Cad & The Dandy was seen as a disruptor when it first opened on The Row, and little has changed since then.
Its blend of bespoke and RTW is spread across two different properties on The Row, and the prices are extremely accessible to the first-time bespoke wearer.
It even has an interest in the coffee shop at No 19. A great choice for those early on in their sartorial journey.
No 40 Savile Row
The fact that a garment is bespoke does not mean it has to be a traditional suit.
Clothsurgeon specialises in bespoke garments of all types, specialising in streetwear.
It has a RTW collection in-store which is inspired by previous bespoke commissions, but its forte is creating one-off garments for their impressive roster of celebrity clients.
If your comfort zone contains more bomber jackets than blazers, this is the address for you.
No 34 Savile Row
The well-dressed among us should not be let down by our luggage, especially that which carries our suits when we travel.
Bennett Winch has crafted a suit-carrier which envelops a hold-all to make the perfect weekend bag for the sartorialist, but they haven’t stopped there.
Bags of all shapes and sizes, in sumptuous leathers and suedes, are available from their Savile Row flagship and will ensure your carry-on looks as sharp as your tailoring.
Savile Row has a footprint beyond the street itself, and some of the best options for clothing in the area are actually a few steps off The Row. Some have their origins on the street, some are more international, but all are excellent.
Anderson and Sheppard
No 32 Old Burlington Street
View on Instagram
The first hundred years of Anderson & Sheppard were spent on Savile Row before the firm relocated to its current home on Burlington Street.
The address offers only full bespoke, with the haberdashery round the corner at 17 Clifford Street taking care of RTW, with clients welcomed into a fabulous wood-panelled shop and all the pattern cutting and tailoring taking place in the rooms behind.
The cutting room is hung with an array of paper patterns from the clients over the years, and the whole place has a warm, historic atmosphere which is reflected in the suiting they produce. A true classic.
No 34 Cork Street
The belief of Fedro Gaudenzi is that only your imagination limits which bespoke garments can be created for you. The light-filled Cork Street atelier is decorated with creations from the house’s archive – not limited to classic suits, but encompassing all types of garments for all types of people.
Whatever you desire can be made here, designed in collaboration with the client right there in the studio before being crafted in the workshop downstairs.
Whether you are in the market for a classic navy two-piece or a dramatic silk gown, it can be created for you here.
No 16 Clifford Street
Cifonelli is actually a Parisian tailoring house with a main residence in the swanky 8th arrondissement. Its London townhouse showcases its entire RTW collection and offers made-to-measure, with the bespoke team travelling over to meet clients by appointment.
Cifonelli clothes are in a different style to the traditional English wares on display in the rest of the houses, and bring a fresh alternative to the area. Head here for a touch of Gallic flair.
4 Clifford Street
You can find glorious English luxury, inspired by a love of driving but rooted in practicality, in the Connolly townhouse. The whole place feels like the tasteful abode of your wealthy godmother, filled with chic knits and elegant leather.
Much more dressing for the weekend than dressing for business, the clothes and accessories on display here are nevertheless very much in keeping with the tone of the neighbourhood.
Head upstairs to discover a collection of individual art pieces and antiques, all for sale and all intended to bestow your home with as much taste as the brand’s.