Greyhours is a new watch brand that has nailed this aesthetic at the same time as keeping prices refreshingly approachable. The 'grey' in its name apparently comes from the concept of fusion – so we're guessing it's no coincidence that the launch models come in just black or white.

At £150, the watches are extremely good value – especially considering the straps are made from fine Italian leather. There's also Diamond-Like Carbon coating on the face – a material usually restricted to only the highest echelons of the horology market. As well as an elegant simplicity, the watches manage to walk that tricky tightrope of both classic and trendy – they're smart enough for the office, but fashionable enough for a night on the town.

If you're a fan of Greyhours, all that's left to do is to buy your first watch from its collection – and we're offering Square Mile readers 15% off your first order. Choose from the classic Dark Hours or Light Hours watches, at it to your cart and use the code GB-FEEH-A220-460E-A25A at the checkout to get the discount.