Jaeger-LeCoultre and TØKIO M¥ERS prove everything’s golden

Ground-breaking British musician TØKIO M¥ERS is so cool you can’t even write his name without using glyphs. He’s supported Kanye West, Amy Winehouse and John Legend among many other, er, legends. So when it comes to creating a soundtrack for the cinema, you know he’s going to be on point.

Which is why watch brand Jaeger-LeCoultre commissioned him as part of its ‘Made of Makers’ programme and challenged him to craft a unique soundtrack for its latest project.

From 14-17 September 2023, Jaeger-LeCoultre is inviting you to see The Golden Ratio Musical Show. Presented at the 1931 Cinema, a specially created venue at the newly restored Battersea Power Station, this inspiring sound-and-light show celebrates the Golden Ratio – the unique mathematical formula that defines the aesthetic harmony that humans are instinctively drawn to.

Taking its name from the year that Jaeger-LeCoultre’s iconic Reverso watch was launched, the 1931 Cinema offers guests a deep immersion in the style and ambience of that period.

Enhancing the experience, refreshments will be provided by the 1931 Café. The outdoor cinema concept also pays homage to the world’s first drive-in movie theatre, which opened in 1933 and spawned a new form of entertainment that was to become embedded in popular culture.

Having taken inspiration from time spent at the Jaeger-LeCoultre Manufacture in the Swiss Jura mountains, TØKIO M¥ERS says that he wrote the piece “with the explicit intention of amplifying the emotional impact of the digital projection”.

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He describes the new work as “a short symphony in four chapters, or movements, that takes the listener on a powerful journey”. Reinforcing the Golden Ratio theme, he translated the number 1.618 into a tempo of 161.8 beats per minute. “I incorporated the Golden Ratio as the driving tempo throughout the piece. I’ve never written in this tempo before and it’s a wonderful tempo to write in,” he says.

The 1931 Cinema will be open free of charge to the public from the 14th September to the 17th September, with The Golden Ratio Musical Show running all day on a 20-minute cycle.

Book here.