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There was a time when a gaming PC was something best hidden under a desk – a blinking black box of cables, fans and adolescent energy, its natural habitat was somewhere between a teenager’s bedroom and a LAN party in 2004.
That time is over.
Chillblast has partnered with Aston Martin to create an exclusive collection of hand-finished gaming PCs – and the result is less computer hardware and more automotive sculpture with a graphics card. This is a PC designed not to be tucked away, but displayed. Ideally somewhere between the whisky cabinet and the keys to the DB12.
The collaboration feels more natural than it might first appear. Chillblast has spent 25 years hand-building high-performance PCs in the UK, with particular expertise in bespoke watercooling – a discipline that sits somewhere between engineering, craft and obsessive behaviour. Aston Martin, meanwhile, hardly needs introducing when it comes to making high-performance objects look achingly desirable.
Together, the two British brands have produced three machines. The entry point is the Chillblast x Aston Martin RTX 5070 PC, priced from £3,749. Above that sits the Limited Edition RTX 5090 PC, from £8,499 and restricted to just 20 pieces. Completing the range is the Signature Edition – a built-to-order, water-cooled collector’s piece starting from £15,999.
All three are finished in Aston Martin’s satin Iridescent Emerald, a contemporary take on British Racing Green and a shade that does a lot of heavy lifting here. Bespoke badging, black leather accents and interior-inspired detailing further connect the PCs to the marque’s automotive world.
The project was developed in close collaboration with Aston Martin’s design team at Gaydon, including its Colour, Materials & Finish specialists. That matters: this is not simply a logo applied to a tower case and called a day. The finish, texture, silhouette and material choices have all been considered as part of the object as a whole.
Scott Brenchley, CEO of Chillblast, describes it as “the project we have been waiting for”, adding that Aston Martin’s approach to material and finish mirrors Chillblast’s own. “It is about craft, and about the kind of object that belongs alongside the other things you own.”
That last point is key. For years, the gaming industry has been trying to grow up aesthetically. Performance has never been the problem; taste has. This collection suggests a future in which high-end computing occupies the same design territory as watches, speakers, cars and furniture.
For Aston Martin, the partnership also opens a route into digital culture without feeling like a forced branding exercise. Gaming is increasingly central to luxury audiences, particularly younger ones, and this is a credible way to enter that world: through materials, performance and design rather than gimmickry.
Start clearing space on your desk.
The Chillblast x Aston Martin Collection is available to order from chillblast.com.
