In our high-intensity world, the most important key to success is focus: it sharpens the mind, gives clarity to tough decisions, and gives leaders what they need to excel every day.

So why is it so hard to seize something so vital?

A study conducted by the University of Reading-Henley Business School found that stress among executives is a common challenge but many are reluctant to discuss it. The Harvard Business School, and many others, suggest mindfulness meditation may be the key to beating stress, but for many of us this isn’t breaking news.

We've all heard the excuses: I don't have time to meditate, it's too hard, I don't know how or if I’m doing it right, etc. Even if we do start to meditate, it can be hard to quantify real results and many people give up too early. Creating new behavioural changes in our lives isn’t easy, but what if you had a tool to give you feedback on your brain activity and train your brain for clarity and focus.

Introducing Muse, the brain sensing headband, a revolutionary new tool to help you find balance and improve your performance. Muse takes the guesswork out of meditation by using real time feedback to let you know when your brain is active, neutral, or calm and focused.

Muse makes the intangible, tangible.

The Muse headband is a research-grade EEG device, and uses several sophisticated biosensors to detect and measure the five key brainwave band powers:

  • Delta waves which are most present during sleep
  • Theta waves which are associated with sleep, very deep relaxation, and visualisation
  • Alpha waves which occur when you're relaxed and calm
  • Beta waves which occur when the mind is engaged in problem-solving or actively thinking
  • Gamma waves which occur when involved in higher mental activity and consolidation of information

By measuring the full combination of these brainwaves in combination with our algorithm from thousands of meditation sessions, Muse creates sophisticated, responsive audio soundscapes to help you learn your mind and the skill of focused attention meditation.

Slip on the headband, press play on the app, and you're instantly whisked away to a lush rainforest, where a rainstorm reacts to your brainwaves: if your brain is busy, the storm increases in intensity, with a great downpour and booming thunder. Bring your mind back to your breath, and the rain slows to a gentle patter--get really in the zone, and you'll even hear birds chirping in the distance.

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The Muse headband uses next-generation EEG technology to provide real time brainwave feedback. These rich feedback options are possible thanks to cutting edge biosignal, inertial, and PPG sensors to give you a clear picture of how your brain is performing while meditating. It uses low-energy Bluetooth tech similar to that found in smartwatches and fitness trackers.

Muse was developed by a team of engineers, scientists, artists, marketers and developers and since its launch in 2014 has sold more portable EEG devices than any other system in history. With that growth came hundreds of thousands of Muse users including artists, professional athletes, top executives, and everyone in between.

We all have busy lives and even the best of us can be overwhelmed. Meditation and mindfulness can be one way to find balance and focus in a world stuffed with business, social engagements, and family pressure. The holidays can be especially hectic: work doesn't stop just because there's family over!

Wouldn't it be great to dedicate some time to self-care for a few minutes at a time to invest in your mental performance? Or maybe you know someone who could use a little more focus? (We all know someone like that!)

Find out how to share the gift of a calm mind at ChooseMuse.com