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TITANIUM by Gisada is made for winners – and so it’s fitting that the luxury fragrance brand from Zurich has collaborated with one of the most well-known winners of all time, UK boxing legend Anthony Joshua.
No one else knows better how much willpower and strength it takes to master the road to victory. With TITANIUM, Gisada contributes to the winning journey with an olfactory experience, taking part in each and every step on the way to being the best.
TITANIUM captures the daring essence of a man who does not shy away from taking risks. Unapologetically confident and timeless, this fragrance emphasises the fearless, determined, and resilient winner’s mindset. It's for those who don’t just achieve, but who rise after every fall, stronger and more relentless than ever.
The innovative yet elegant fusion of pink pepper, artemisia, sage, and cardamom delivers a fresh and invigorating jolt, much like the first moment of a striking power move. As the fragrance unfolds, it reveals a more nuanced profile than initially expected. Lavender introduces a slightly herbaceous element that lingers beyond the initial impact, joined by cedarwood, leather, cinnamon, and sandalwood. The base notes of iris, vanilla, tonka, patchouli, and fir balsam create a deep and rounded finish.
With TITANIUM, Gisada created more than a fragrance; it truly embodies the essence of victory. Just as Gisada’s overall brand identity revolves around the concept of high-quality craftsmanship and distinctive compositions that come together to create a fascinating and incomparable symbiosis. Much as Anthony Joshua’s own iconic story of sportsmanship, Gisada combines powerful masculinity and sensual sophistication in perfect harmony.
Behind this powerful fragrance is the outstanding and renowned work of Lucas Sieuzac, a third-generation, award-winning perfumer from the south of France. He sees fragrances as an “invitation to a journey, evoking unique emotions and memories for each individual.”
While TITANIUM ambassador Anthony Joshua looks back on his own definition of success and victory, Gisada invites his customers to craft and celebrate their own wins by choosing one of Gisada’s perfumes and by doing so make an unwavering commitment to quality. Gisada’s reputation for meticulously crafted fragrances, renowned for their balance and precision, stems from the core philosophy of choosing only the best resources, from the meticulous selection of the finest materials to the rigorous training of the team. Gisada Switzerland believes that exceeding the expectations of its discerning clientele can only be achieved through the relentless pursuit of the highest quality.
Are you ready to embrace your winner’s spirit and face every challenge head-on with full belief in yourself and your capabilities? With TITANIUM, you have the olfactory symbol of strength and determination right by your side, just like the master of self-control and strategy, Anthony Joshua. Gisada doesn’t just create fragrances; they support you in exploring who you really are. Now is the time to discover the champion within you.
Available now at selected retailers and online via gisada.com
