Lustrous blue lakes, vivid green pastures full of alpine cattle, mountains as far as the eye can see – yep, when you imagine a holiday to the Austrian mountains, you’re probably imagining a trip to Zillertal, a vast valley that goes big on vistas, outdoor adventures and Tirolean charm.

Whether it’s epic sunsets, lung-busting ascents or romantic moments out on the trail, you’ll find it all in this ancient, glacier-carved valley. And with more than 1,400km of hiking routes and 1,200km of bike routes to explore, you’re unlikely to ever get bored, no matter how long you’re staying.

Zillertal is also home to Austria’s only year-round skiing resort, the Hintertux Glacier, where you can expect perfectly skiable snow, ultra-sophisticated cable cars and outstanding food no matter what time of year it is.

Fancy experiencing it yourself? There’s no better way than with the Zillertal Activcard, which gives you a return cable car trip each day, plus a daily trip to one of the region’s six gorgeous outdoor pools, as well as free public transport and 10% off at numerous partners throughout the valley.

Bike- and dog-friendly hotels, huts and chalets are the perfect place to hunker down

Whether you fancy rafting down a river or testing your head for heights on a via ferrata, with the Zillertal Activcard it’s never been easier to do it.

What’s more, when you get back to one of Zillertal’s idyllic mountain villages, you’re sure to find a number of bike- and dog-friendly hotels, huts and chalets that are the perfect place to hunker down.

Locally run, and often home to utterly brilliant seasonal restaurants and traditional entertainment, they’re the perfect way to experience some of that famous Austrian hospitality first hand.

For more information, see zillertal.at