When watch manufacturers choose to integrate carbon fibre into a model, they are marking its territory. This is a timepiece for people who like life in the fast lane.
Whether you're riding the serpentine curves of Alpe D'Huez on the back of a Ribble Endurance, or hitting the apexes at Circuit Paul Ricard behind the wheel of a Porsche GT3 RS, you are its target market.
Carbon fibre will always be the material of high performance, and SevenFriday’s latest watch release – the P3C/07 Carbon White – uses it to great effect.
Too much, and it looks tacky; too little, then why bother in the first place. The P3C/07 Carbon White gets the balance just right.
The watch's black PVD case, case back, crown and buckle provide the perfect framework to allow the carbon-fibre flourishes on the bezel and animation ring to really shine.
If the watch looks familiar, you may be aware of its predecessor, the Carbon Red.
Whereas its older brother from the P-Series sport line is all fire and heat (Maverick, if you will); then the White Carbon is a much cooler customer (Iceman, to keep it Top Gun).
Monochrome is always a sound stylistic choice – especially when there’s already a lot going on courtesy of the partially skeletonised dial.
But this colourway is more than a simple aesthetic choice. From chequered flags and grid markings to the iconic helmet of Damon Hill, black and white has become symbolic of motor racing.
To tie in the theme further, the watch strap even incorporates competition-grade safety-belt material. The colour? White, of course.
Under the hood, there’s an automatic Miyota 82S7 movement with a respectable 40-hour power reserve.
There’s a screw-in crown system to prevent accidental time changes and to allow waterproofing down to 100m.
The watch even connects with the SevenFriday App, thanks to an NFC chip embedded in the caseback. This allows for secured authentication and registration, which amps up the warranty to an impressive three years.
If you've got the need for speed, this may just be the watch for you.
Price: CHF1,547 / approx £1,271; for more information, see sevenfriday.com