You'll notice that the patriarch, Jay Pritchett, has an eye for the beautiful, not to mention the expensive – from his whisky to his wife. So it’s not surprising he has a thing for watches, too. In the latest series, he's pining for Panerai's new ceramic model, joking that he needs a matt face because his current polished steel Rolex catches the sun on the golf course.

He'd definitely be a fan of the new Luminor 1950 3 Days Chrono Flyback Automatic Ceramica, then. It's quite a mouthful, but then, it's quite a watch.

The watch costs £10,000. For more information, visit