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Salon Privé is driving into London this spring

Traditionally, Salon Privé occupies the first week of September each year from its home at Blenheim Palace. But this Spring, it’s coming to London as well. For the first time, the unmissable luxury car event will be hosted in Chelsea

Salon Prive

Salon Privé London is set to make its debut at the Royal Hospital Chelsea from 21-23 April 2022, and the brand-new fixture promises to be one of the UK’s most exclusive luxury motor shows.

At the heart of the event is the unique Concours de Vente, a ground-breaking concept that will feature 60 of the finest automotive classics – all of which will be for sale.

The cars will be entered by some of the most respected specialist dealers from across the UK and continental Europe, including Classic Motor Hub, Dylan Miles, Fiskens, Furlonger Specialist Cars, Graeme Hunt, Howard Wise Cars, Richards of England, RS Williams, Vintage Bentley and Hofmann’s to name but a few.

It will be a rare opportunity for them to showcase a selection of their most significant consignments in one place.

Elsewhere at Salon Privé London, many of the world’s greatest brands will be proudly displaying their latest models with Alpine, Aston Martin, Bugatti, Ferrari, Genesis, Hispano Suiza, Jaguar Land Rover, Lamborghini, Maserati, Morgan, Pininfarina, Porsche and Rolls-Royce all attending alongside British specialists Envisage, Everrati, Jensen Automotive and Overfinch. Expect a line-up that covers everything from reimagined classics to next-generation hypercars and EVs.

Salon Prive
Salon Prive

It’s not just about the horsepower, though. Salon Privé London promises to be one of the UK’s most exclusive parties, with plenty to see and do in addition to the automotive attractions. The shopping village will host luxury fashion brands including renowned British jewellery designer Boodles.

Everything from Patek Philippe wristwatches to Riva motor boats and Bell helicopters will be on offer, as will the first-class hospitality for which Salon Privé has long been renowned. Pommery Champagne will flow and London Essence will offer the most exciting cocktails from London’s hottest cocktail bars, NoMad, Louie from the Chiltern Firehouse and the Donovan Bar.

To complement this, exotic international street-food restaurant pop-ups from the JKS Restaurant group will make Salon Privé London a foodie’s delight. Michelin-starred Gymkhana, Brigadiers, BAO and traditional English pub gourmet food from Fitzrovia’s The George and Chelsea’s The Cadogan Arms, will offer Salon Privé guests an unparalleled international cuisine offering.

There’s also the option to enjoy a sumptuous three-course seated luncheon in The Sloane – the event’s exclusive VIP Hospitality Pavilion – while DJs will keep guests entertained into the evening until 9pm on the Thursday and Friday, allowing everyone to soak up the party atmosphere. 

Tickets for Salon Privé London are on sale now. Salon Privé London is donating 20 per cent of all Entry Ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine.
For more information and ticket sales, see salonprivelondon.com

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