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Brand watch: Fairfax & Favor

Co-founded by childhood friends, Fairfax & Favor celebrates fun and adventure with its modern take on British culture and heritage

 

As a brand that bridges country to town, Fairfax & Favor designs versatile footwear and accessories that intertwine classic country style with a modern city aesthetic.

Co-founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor celebrates fun and adventure with its spirited and modern take on British culture and heritage.

The present collection is the most comprehensive and ambitious that the company has ever designed and produced. The menswear line has been extended and completely relaunched with refined shapes, elevated style and improved comfort and fit.

New for AW20, the Sterling is an exciting launch for the brand. This design upgrades Fairfax & Favor’s popular Desert Chukka Boot with a signature tracked sole and full grain leather exterior, taken from their most popular outdoor boot, The Trafalgar. This hybrid boot is practical, yet smart enough to take you from the office to the pub.

Fairfax & Favor’s loafer collection is the largest to date and displays a modern take on the traditional slip-on staple. A favourite is the tasselled Bedingfield Loafer that effortlessly combines comfort with sartorial style.

Featuring a soft suede outer and a memory foam insole, you are guaranteed to be stepping out in comfort.

Whether you are looking for a plain leather loafer, driving shoe or a soft suede style, the loafer collection has something to suit everyone.

As part of its lifestyle range Fairfax & Favor have developed a leather accessories collection consisting of wallets, belts, travel bags and more recently laptop bags.

The Westminster Laptop bag is a versatile bag handcrafted in either tan or mahogany saddle leather for a contemporary twist on a briefcase.

Designed with practicality in mind, the fully lined spacious interior easily accommodates a 15inch laptop; other features include a separate pocket with popper closing, two further slip compartments and a sturdy canvas adjustable shoulder strap.

Embellished with antique-gold hardware, this stylish investment will be a certified favourite amongst business savvy city slickers.

The needs and desires of Fairfax & Favor’s loyal customer base have been – and always will be – the driving force behind this ambitious brand’s ever-evolving collections.

The brand works with a young team who are constantly exploring new avenues and ways of engaging with customers, they’re empowered to take informed risks and use their initiative to drive the brand forward – rewriting the rulebook to deliver a great British brand.

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For more information, see Fairfax & Favor

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